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Good drivers – we salute you

THINK! research has found that many young men who have been driving for a while are overconfident in their driving ability and believe they can safely take risks when at…

Christmas Drink Drive Campaign 2018

…(available to download from 3pm on 19 Dec) Friday 21 December: #3 Make a noise film released (available to download from 3pm on 21 Dec) Time to Tackle: https://vimeo.com/305730336 https://vimeo.com/305731758…

Education resources

Christmas drink drive campaign uses friends’ influence to help save lives

…plan to drive. But even so there are still some drivers who are willing to take the risk. Friends, colleagues and family members can positively influence those around them. So…

Highway Code Changes

…to ‘Check the changes, let’s keep each other safe’. Campaign assets consisted of illustrations to help communicate the changes clearly. Messaging reflected The Highway Code and was kept simple to…

Travel Like You Know Them

On the 29 January 2022, The Highway Code changed to improve road safety for people walking, cycling or horse riding. The changes were communicated in two phases. A factual awareness…

Mates for Life 2023

THINK! research shows that 8 in 10 young men agree it is unacceptable to drive over the legal limit and note personal responsibility to intervene, but almost a third say…

The Road Whisperer

…driving more defensively and taking unnecessary risks to over-compensate for their inexperience. We know it takes real road experience to become a good driver. Launched 5 March 2019, our latest…

I would like to partner with THINK!

…communicate with young males. If you think you can help increase the reach and credibility of THINK! road safety messages then please email us, including details about your organisation and…

Be the Mate who won’t Speed

…and others safe and reduce pressure on vital services including the NHS. The campaign challenges some of the common reasons for speeding – being in a hurry, driving on familiar…