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THINK! Restart Activity

…to use for educational purposes, however if used in a paid-for capacity (particularly outside of the national campaign period) usage fees may apply. View and download the campaign films  …

Education resources

THINK! put your phone away

…has risk to life and risk to your licence. The campaign included a re-run of the case study film ‘life without Zoë” to view this campaign material click here ….

Activate Pint Block!

…use for educational purposes, however if used in a paid-for capacity (particularly outside of the national campaign period) usage fees may apply.   View, download and share Pint Block illustrations…

‘Safe Adventures’ supporting children as they move to secondary school 

…behind buses). The campaign encourages parents to undertake practice journeys , always model best practice and to have a road safety conversation as part of their children’s preparation for changing…

Highway Code Changes

        Following changes to The Highway Code that came into effect on 29 January 2022, THINK! launched a campaign to shift attitudes and encourage safer driving behaviours…

Mates for Life 2023

THINK! research shows that 8 in 10 young men agree it is unacceptable to drive over the legal limit and note personal responsibility to intervene, but almost a third say…

Good drivers – we salute you

…July across video on demand, social media, online video, podcast and in-game streaming. Our launch assets, created in partnership with the County FA, can be downloaded at the links below….

Party Car

…encourages passengers to ‘let a mate concentrate’. We’ve created a suite of videos that will run across social media and online video, including Instagram stories, Snapchat and gaming apps. The…

Pint Block

…that a mate doesn’t let a mate drink drive. Running on social media and online video, the campaign is part of our ongoing Mates Matter strategy – which looks to…