Laws
Drink driving
…stress levels at the time So if you’re driving, it’s better to have none for the road. IAM RoadSmart calculates that a drink drive conviction could cost up to £70,00…
Read more
Campaigns
Highway Code Changes
Following changes to The Highway Code that came into effect on 29 January 2022, THINK! launched a campaign to shift attitudes and encourage safer driving behaviours…
Read more
Campaigns
Travel Like You Know Them
…the Dutch reach. The campaign will run across video-on-demand, radio, digital audio, online video, social and out-of-home for six weeks from August 2023. We encourage partners to make use of…
Read more
Campaigns
Mobiles 2022
…as well as online video and paid video on demand. THINK! has a core audience of 17 to 24-year-old male drivers, who are four times more likely to be killed…
Read more
Campaigns
Mates for Life 2023
…Road’ tool, which provides an interactive online experience to learn about the consequences of drink driving. Follow @THINKgovuk On Twitter, @THINKroadsafety on Facebook and @thinkdriver on Instagram to discover and…
Read more
Campaigns
Party Car
…encourages passengers to ‘let a mate concentrate’. We’ve created a suite of videos that will run across social media and online video, including Instagram stories, Snapchat and gaming apps. The…
Read more
Campaigns
Pint Block
…that a mate doesn’t let a mate drink drive. Running on social media and online video, the campaign is part of our ongoing Mates Matter strategy – which looks to…
Read more
Campaigns
THINK! Restart Activity
THINK! has launched a new series of social films in response to easing of Covid-19 restrictions and high-risk young male drivers returning to busier roads. Supporting the Government’s Safer Transport…
Read more
Education resources
Age 3 to 6
#Document
#Lesson plan
Tales of the Road
…is now interactive to help young road users navigate the workbook quickly and easily! It can be accessed and completed online, or can be downloaded, allowing progress to be saved…
Read more
FAQs
I have a recommendation for a new road safety campaign
…use targeted media to communicate our messages to ensure that we deliver cost-effective campaigns with impact. Decades of road safety communications have demonstrated the importance of focusing our interventions where…
Read more