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Be the Mate who won’t Speed

Following an increase in the proportion of vehicles speeding in the first national lockdown, THINK! has relaunched a new campaign encouraging high-risk young male drivers to rethink their need to…

Cookie policy

…you first visit think.gov.uk. We’ll store a cookie so that your computer knows you’ve seen it and knows not to show it again. Name Purpose Expires wordpress_test_cookie Saves a message…

Motorcycling

…wearing appropriate safety gear and taking up further training. The never too good campaign sees world Superbike Rider, Chaz Davies, joined comedian Alan Davies and eight regular riders to undertake…

Travel Like You Know Them

Following changes to The Highway Code that came into effect across Great Britain on 29 January, THINK! has launched a two-phase communications drive First a factual, awareness raising campaign, alerting…

Story of THINK!

The UK government has been running road safety campaigns for more than 75 years. The Central Office of Information (COI) ran the government’s road safety campaigns until 2000, when THINK!…

Party Car

Young males aged 17-24 are four times more likely to be killed or seriously injured compared with car drivers aged 25 or over – and young male drivers are more…

Pint Block

Male drivers aged 17-24 are over-represented in drink drive related accidents. They’re also less likely than the wider population to perceive drink driving behaviour as risky or unacceptable. Our ‘Pint…

Pink Kittens

Our new road safety campaign has launched a new ad to drive home the amount of information that is missed by people when they’re looking at their phones….

Education resources

New THINK! road safety campaign launched to help cut child deaths

New road safety resources released to help teachers and schools highlight the dangers of the road. Road Safety Minister Jesse Norman has launched a new road safety campaign aimed at…