Campaigns
Pink Kittens
Our new road safety campaign has launched a new ad to drive home the amount of information that is missed by people when they’re looking at their phones….
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News16th May 2018
CiTV star Sam Homewood fronts latest THINK! campaign to get children crossing the road safely
…to think carefully about crossing roads as new materials for teachers, parents and road safety experts were released by THINK!. A new Safer Journeys Anthem, featuring the ‘stop, look, listen,…
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News1st March 2017
Double penalties for motorists using mobiles
…to change their behaviour for good. The new penalties come into force in England, Scotland and Wales. Members of the public can report repeat offenders to Crimestoppers, anonymously, on 0800…
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News24th November 2017
New THINK! road safety campaign launched to help cut child deaths
New road safety resources released to help teachers and schools highlight the dangers of the road. Road Safety Minister Jesse Norman has launched a new road safety campaign aimed at…
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News14th December 2018
THINK! Campaign urges young men to stop their friends drink-driving
…enable police officers to test drivers instantly at the road side, saving police time as well as getting drink drivers off the roads immediately as they won’t have time to…
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News7th December 2017
Christmas drink drive campaign uses friends’ influence to help save lives
…out in front at all times. The campaign is designed to shine a light on the issue and we want to help us much as we can to stop people…
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Campaigns
Cabbie night out
We teamed up with part-time relationship counsellor and Uber driver Dr. Ofore, and LADbible to create this film.
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FAQs
I have an idea for a road safety product or app
As a government organisation, THINK! does not test, evaluate, promote, approve or otherwise endorse one product or service over another. However, we’re always interested in hearing about new and innovative…
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Laws
Mobile phones
…crash if you use your phone. Your reaction times are 2 times slower if you text and drive using a hands-free phone than if you drink drive, and this increases…
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News3rd December 2018
THINK! Christmas Drink Drive
…want to embrace this influence to tackle drink drivers, by encouraging mates to intervene, at a time when drink driving is at it’s peak. We are producing three new videos…
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