Campaigns
CLICK is the sound
…the assets. Assets are free for our road safety partners to use for educational purposes, however if you would like to use the templates for paid or commercial opportunities, this…
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Campaigns
Pink Kittens
Our new road safety campaign has launched a new ad to drive home the amount of information that is missed by people when they’re looking at their phones….
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Campaigns
Pint Block
Male drivers aged 17-24 are over-represented in drink drive related accidents. They’re also less likely than the wider population to perceive drink driving behaviour as risky or unacceptable. Our ‘Pint…
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FAQs
I am looking for the THINK! campaign calendar
…to a more always-on approach, targeting our audience with the relevant message at the relevant moment. This means, for example, we will not be running a country roads campaign during…
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Laws
Drug driving
…drugs the limits set are extremely low, but have been set at a level to rule out any accidental exposure (for example, through passive smoking). Officers can test for cannabis…
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FAQs
I would like to use a THINK! advert to help promote road safety in my local area
…If your request sits outside of the original usage agreement (for example, it will run on a different channel or beyond the period for which the usage was originally negotiated)…
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Campaigns
Helpful hazards
Our Helpful hazards campaign provides tips and advice on driving safely on country roads. The helpful hazards film takes common countryside sights (farm animals and agricultural equipment) and turns them…
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Campaigns
Motorcycling
…wearing appropriate safety gear and taking up further training. The never too good campaign sees world Superbike Rider, Chaz Davies, joined comedian Alan Davies and eight regular riders to undertake…
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Campaigns
The Carvin family: life without Zoë
11 years ago, the Carvin family lost a loving mother and wife. Paul, Emily and Ben share their heartbreaking story about how one driver texting at the wheel changed their…
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