Highway Code Changes
…to ‘Check the changes, let’s keep each other safe’. Campaign assets consisted of illustrations to help communicate the changes clearly. Messaging reflected The Highway Code and was kept simple to…
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Story of THINK!
The UK government has been running road safety campaigns for more than 75 years. The Central Office of Information (COI) ran the government’s road safety campaigns until 2000, when THINK!…
Read moreMobile phones
…to stop are making a contactless payment at, for example, a drive-thru are parking the vehicle remotely using an App on the phone. You should wait until you are safely…
Read moreI would like to partner with THINK!
…communicate with young males. If you think you can help increase the reach and credibility of THINK! road safety messages then please email us, including details about your organisation and…
Read moreMates for Life 2023
…Road’ tool, which provides an interactive online experience to learn about the consequences of drink driving. Follow @THINKgovuk On Twitter, @THINKroadsafety on Facebook and @thinkdriver on Instagram to discover and…
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Travel Like You Know Them
On the 29 January 2022, The Highway Code changed to improve road safety for people walking, cycling or horse riding. The changes were communicated in two phases. A factual awareness…
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The Road Whisperer
…driving more defensively and taking unnecessary risks to over-compensate for their inexperience. We know it takes real road experience to become a good driver. Launched 5 March 2019, our latest…
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Be the Mate who won’t Speed
…and others safe and reduce pressure on vital services including the NHS. The campaign challenges some of the common reasons for speeding – being in a hurry, driving on familiar…
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Party Car
Young males aged 17-24 are four times more likely to be killed or seriously injured compared with car drivers aged 25 or over – and young male drivers are more…
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