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About THINK!

THINK! provides road safety information for road users. Our aim is to encourage safer behaviour to reduce the number of people killed and injured on our roads every year.

Stakeholder newsletter

…contact our data protection officer, please go to https://www.gov.uk/government/organisations/department-for-transport/about/personal-information-charter. If you are happy for DfT to use your information for the purpose described above, please check the button below: I…

THINK! Christmas Drink Drive

  This Christmas we want to encourage young men to step in when their mate is tempted to drink drive. Mates are highly influential in young peoples lives and we…

I have a recommendation for a new road safety campaign

…We thoroughly research and evidence our campaign using casualty data, road safety literature and audience insight. Our target is young male drivers because they are over-represented in casualty statistics. We…

Cycle safety tips 2015

Lesson 3: Safety first

This is lesson plan 3, Safety first. Lesson objectives: To know how to ride a bike/scooter and cycle/scoot safely. To know why I need a child car seat when I…

Lesson 1: Stepping stones to road safety

This pack contains everything you need for lesson plan 1, Stepping stones to road safety. Stepping stones to road safety lesson plan Crossing roads: kids know best Roads away from…

Cabbie night out

We teamed up with part-time relationship counsellor and Uber driver Dr. Ofore, and LADbible to create this film.

Helpful hazards

…equipment) and turns them into messengers, warning drivers of the potential hazards on country roads. We partnered with LadBible to create engaging content for our target audience on social media….

Game: Take The Lead

This game educates young children from ages 7 to 12 on road safety. The game player is given different road safety scenarios of which they must make the correct decisions…