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Laws

Country roads

…on rural roads was more than 10 times higher than on motorways in Great Britain in 2017. 10,729 people were killed or seriously injured in accidents reported to the police…

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Laws

Motorcycling

…52 times more likely to be killed in a road traffic accident than car occupants, per mile ridden. In 2016, 319 motorcyclists died and 5,553 were seriously injured in road…

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Laws

Fatigue

…turning up the radio. This doesn’t work for long. The facts Sleep-related accidents are more likely than others to result in a fatality or serious injury. Peak times for accidents…

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30 Aug 2018

All Road Users

…to drink alcohol, plan how to get home without driving. Agree a designated driver, save a taxi number in your phone, or find out about public transport routes and times….

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30 Aug 2018

Cyclists

…after dark or when visibility is poor. Wear high-visibility and reflective clothing and accessories at all times. Wear a correctly fitted cycle helmet that is securely fastened and conforms to…

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Laws

Speed

…main factors in fatal road accidents. Fatal accidents are 4 times as likely on rural ‘A’ roads as urban ‘A’ roads. 3,121 people were killed or seriously injured in accidents…

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Campaigns

Highway Code Changes

        Following changes to The Highway Code that came into effect on 29 January 2022, THINK! launched a campaign to shift attitudes and encourage safer driving behaviours…

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Campaigns

Helpful hazards

Our Helpful hazards campaign provides tips and advice on driving safely on country roads. The helpful hazards film takes common countryside sights (farm animals and agricultural equipment) and turns them…

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Sheep with 'Slow Down' written on it's back