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Road stats

…road safety research reports road accident statistics (STATS19) research datasets available from the Economic and Social Data Service international comparisons: International Traffic Safety Data and Analysis group (IRTAD) all statistics…

Party Car

…encourages passengers to ‘let a mate concentrate’. We’ve created a suite of videos that will run across social media and online video, including Instagram stories, Snapchat and gaming apps. The…

THINK! Restart Activity

…the videos feature legendary football commentator Jonathan Pearce. To accompany these videos we have created a series of bitesize films tackling mobile phone distraction, speeding and drink driving targeting our…

Vehicle safety checks

…to vehicles running out of fuel. Always keep your tank at least one-quarter full to avoid running out on your journey. You can be issued a Fixed Penalty Notice in…

Story of THINK!

…was officially established as the government’s designated road safety campaign. Since then, THINK! has become recognised internationally for its iconic and ground-breaking campaigns that have challenged dangerous behaviours on Britain’s…

News

Cookie policy

…rate at which page view requests are made 10 minutes You can opt out of Google Analytics cookies. Vimeo videos We use Vimeo to provide videos on some pages of…

Wrong Side of the Road

…also have the power to help keep them safe. We’ve teamed up with Diageo to share interactive stories from real people who made the decision to get behind the wheel…

Accessibility statement for think.gov.uk

…some images and videos do not have good alternative text many documents are in PDF format and are not accessible What to do if you cannot access parts of this…

Mobiles 2022

Hands on the wheel? Hands off your phone. THINK! has launched a new campaign to reduce handheld phone use amongst young drivers and coincide with a strengthening of the law…