Campaigns
Pink Kittens
Our new road safety campaign has launched a new ad to drive home the amount of information that is missed by people when they’re looking at their phones….
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Campaigns
Concentrate on the road
Our Concentrate on the road campaign was designed to highlight how distracting looking at a mobile phone is when driving….
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News3rd October 2018
THINK! launches a new website with downloadable campaign resources.
Today THINK!, the government’s flagship road safety campaign, launched a new website to help support road safety campaigns and education in England and Wales. The new website brings together the…
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Education resources
Age 13 to 16
#Lesson plan
#Slides
Lesson 1: Speak up
In this lesson students will learn the importance of speaking up in potentially dangerous situations. Students will have informal scripts to help them develop confidence, so that they know what…
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FAQs
I would like to use a THINK! advert to help promote road safety in my local area
…need to complete a usage request form, providing specific details of which asset(s) you would like to use, where it will appear (social media, print media etc.) and how long…
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Education resources
Age 3 to 6
#Lesson plan
Lesson 2: Be bright, be seen
…Be bright be seen game Lesson objectives: I know how to help others see me in the dark. I know how to ride a bike/scooter and cycle/scoot safely. Understanding why…
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Education resources
Age 3 to 6
#Game
Ted’s Tumble
In this interactive, Jake and Ted learn about road safety while on a car journey.
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Education resources
Age 3 to 6
#Game
Be bright be seen game
In this game, pupils will decide whether a series of pedestrians walking during the day and at night are wearing the right clothes to make sure that they can be…
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Education resources
Age 7 to 12
#Game
Game: Take The Lead
This game educates young children from ages 7 to 12 on road safety. The game player is given different road safety scenarios of which they must make the correct decisions…
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