Campaigns
Pink Kittens
Our new road safety campaign has launched a new ad to drive home the amount of information that is missed by people when they’re looking at their phones….
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Campaigns
The Carvin family: life without Zoë
11 years ago, the Carvin family lost a loving mother and wife. Paul, Emily and Ben share their heartbreaking story about how one driver texting at the wheel changed their…
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News3rd December 2018
THINK! Christmas Drink Drive
…showing how mates go out of their way to look out for each other to ensure they don’t drink and drive. This content will run on social media and online…
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News14th December 2018
THINK! Campaign urges young men to stop their friends drink-driving
…films will be broadcast online and on social media during the Christmas and the party season as well as at football grounds, on Spotify and in pubs. RAC road safety…
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30 Aug 2018
Motorcyclists
…rider theory course. The free, voluntary scheme is aimed at new riders and contains a series of 6 online modules to be taken by the learner rider before they complete…
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Campaigns
Don’t get caught between
Our 2016 campaign reminds cyclists to look out for lorries turning left – the area where one third of cyclist-HGV collisions happen. For campaign results, see ‘Reports’ at the ‘Get…
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Campaigns
Helpful hazards
Our Helpful hazards campaign provides tips and advice on driving safely on country roads. The helpful hazards film takes common countryside sights (farm animals and agricultural equipment) and turns them…
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Campaigns
Designated Driver
The March 2017 THINK! campaign was created to inform all drivers about the tougher handheld mobile phone legislation that came into effect on March 1st 2017. To highlight the risk…
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Campaigns
#butalive
THINK! Drink Drive 2015 campaign. This campaign targets those who are tempted to drink ‘a couple’ before driving and shows how a second drink could double your chance of being…
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Campaigns
Concentrate on the road
Our Concentrate on the road campaign was designed to highlight how distracting looking at a mobile phone is when driving….
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