30 Aug 2018
Motorcyclists
…rider theory course. The free, voluntary scheme is aimed at new riders and contains a series of 6 online modules to be taken by the learner rider before they complete…
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News3rd December 2018
THINK! Christmas Drink Drive
…showing how mates go out of their way to look out for each other to ensure they don’t drink and drive. This content will run on social media and online…
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News14th December 2018
THINK! Campaign urges young men to stop their friends drink-driving
…films will be broadcast online and on social media during the Christmas and the party season as well as at football grounds, on Spotify and in pubs. RAC road safety…
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FAQs
I would like to order some road safety merchandise or promotional materials
…do so as well. We have invested in a suite of new, online learning resources that are free and easy to download from this site. We have consulted with road…
Read moreStory of THINK!
The UK government has been running road safety campaigns for more than 75 years. The Central Office of Information (COI) ran the government’s road safety campaigns until 2000, when THINK!…
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Campaigns
Pink Kittens
Our new road safety campaign has launched a new ad to drive home the amount of information that is missed by people when they’re looking at their phones….
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Campaigns
Helpful hazards
Our Helpful hazards campaign provides tips and advice on driving safely on country roads. The helpful hazards film takes common countryside sights (farm animals and agricultural equipment) and turns them…
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Campaigns
Vehicle safety checks
If you are using your vehicle for the first time in several weeks, following Government advice, it will need a thorough check to ensure it is roadworthy and safe….
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Campaigns
Cabbie night out
We teamed up with part-time relationship counsellor and Uber driver Dr. Ofore, and LADbible to create this film.
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Campaigns
THINK! Restart Activity
THINK! has launched a new series of social films in response to easing of Covid-19 restrictions and high-risk young male drivers returning to busier roads. Supporting the Government’s Safer Transport…
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