Campaigns
Mobiles 2022
…unexpectedly appearing in the backseat of the car to intervene and stop them picking up the phone while driving. These films will run across Facebook, Instagram, Snapchat, Twitter and Pinterest,…
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Campaigns
Mates for Life 2023
…in 10 young men taking action as a result of seeing our content, including stopping a friend drinking before driving. Our films are running across Instagram, Snapchat, and Reddit with…
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Cycle Safety
…3. Communicating intentions clearly to others If there are other road users, you can signal to show them what you plan to do, make eye contact where possible. 4. Understanding…
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Campaigns
Travel Like You Know Them
On the 29 January 2022, The Highway Code changed to improve road safety for people walking, cycling or horse riding. The changes were communicated in two phases. A factual awareness…
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Campaigns
Party Car
Young males aged 17-24 are four times more likely to be killed or seriously injured compared with car drivers aged 25 or over – and young male drivers are more…
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Campaigns
Good drivers – we salute you
THINK! research has found that many young men who have been driving for a while are overconfident in their driving ability and believe they can safely take risks when at…
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Christmas Drink Drive Campaign 2018
…(available to download from 3pm on 19 Dec) Friday 21 December: #3 Make a noise film released (available to download from 3pm on 21 Dec) Time to Tackle: https://vimeo.com/305730336 https://vimeo.com/305731758…
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Campaigns
THINK! Restart Activity
…to be killed or seriously injured compared to car drivers aged 25 and over. We’ve created 3 videos in collaboration with SPORTbible highlighting the importance of safe behaviours behind the…
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Campaigns
Highway Code Changes
…aid in comprehension. The campaign assets ran across Facebook, Instagram, Snapchat and Twitter. A radio advert also ran on broadcast radio and digital radio. We encourage partners to make use…
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Campaigns
Activate Pint Block!
…seasonally relevant moments for our target audience. You can access and download our 60 Pint Block illustrations here or repost the illustrations from our Instagram page . You can also…
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